The Experience Design Group

Interdisciplinary Change Agents

Change Agents

Experience Design, the newest discipline represented in Konstfack’s MFA program, often proves more difficult to grasp than others, which is why I felt a brief introduction to the Experience Design Group would be helpful. A growing global trend is represented in the fact that today 86% of production within the United States is of so-called “intangibles.” So what are intangibles? Intangibles are generally defined as assets that cannot be seen, touched or physically measured, and are created through time. This touchstone definition is a useful way to begin to think about experience, and in turn, its design – as an intangible.

Experience Design is a response to the urgent question: How might design continue to be relevant within what many are calling the I-Cubed (Information, Innovation, Intangible) Economy? A ride on a roller coaster at Disneyland is an intangible that takes place over time, is entertainment and valuable – it was no doubt designed by an interdisciplinary team before we knew to call them “experience designers.” So too health care; it’s also an intangible that takes place over time, gives care and is valuable – but by now health care professionals know to call on experience designers to apply their methodologies such as design thinking, future forecasting, and experience prototyping to improve patient recovery time. Experience Design, in other words, does not end at the limits of art and design, but overflows those borders to include human capital, leadership, research and development, goodwill, innovation, social media, collaboration, organizational ability, intellectual property, systems design, interdisciplinarity, effectiveness, soft power, productivity and new knowledge which have become the real determinants of performance and value in the I-Cubed Economy. And Experience Designers are its change agents.

Ronald Jones
Professor of Interdisciplinary Studies
The Experience Design Group


Experience Design at Konstfack Degree Exhibition 2014

Experience Design faculty and students kindly welcome you to the 2014 Degree Exhibition taking place at Konstfack. ” They’re here! Experience Design moves beyond the object and into the realm of intangibles when designing experiences in diverse situations, spaces and systems. This means designing for meaningful experiences that happen over time and through interactions among [...]

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DesignMarch 2014

Experience Design alumnus Fri∂rik Steinn Fri∂riksson collaborated with fashion designer Laufey Jónsdóttir on the identity for DesignMarch 2014 in Reykjavik. The concept for this year’s identity combines the Victorian toy thaumatrope and vintage electronics to symbolize the power of interaction of design with other disciplines. Read more about Fri∂rik’s work at DesignMarch Blog.   Image [...]

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Transdisciplinary Studio to run again for professionals

Experience Design will open a new Transdisciplinary Studio for participants with professional experience in the creative sector, innovative practices such as social entrepreneurship and/or businesses. It is based on prior Transdisciplinary Studios run by the Experience Design Group at Konstfack and is led by Experience Design faculty and invited expert guests. Apply with your own [...]

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DesignTalks in Reykjavik

Hlin Helga, Experience Design Faculty, has curated and co-moderated the DesignTalks in Reykjavik, at the annual DesignMarch Take a look at the photos from DesignTalks 2014, and read the interview with the curator.    

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What is the role of prototyping in transdisciplinary research? We tried to answer this question during our two-day exploration at Konstfack with guest Julien Mauroy. The investigation looked at tools, methods and challenges, leading to a final experimentation of prototypes in individual research questions by both the participants of the transdisciplinary studio and the experience [...]

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